You have probably heard this already… September is National Preparedness Month. So what does that mean to you? I challenge each one of you reading this blog to do one thing this month – whether it is on the personal, organizational, or community level. I plan to update my family plan. Let me know what you will or have done in the comments!
Per FEMA: NPM is led by FEMA’s Ready Campaign in partnership with Citizen Corps and the Ad Council, and is a nationwide effort encouraging individuals, families, businesses and communities to work together and take action to prepare for emergencies. 2013 marks the 10th anniversary of Ready, a public service advertising media campaign that has garnered in excess of $1billion in donated media placements, over 77 million visitors to its websites and has had in excess of 88 million pieces of preparedness materials requested or downloaded.
NPM is an opportunity to disseminate emergency preparedness information and host sponsor activities across the country to help Americans understand what it truly means to be ready. This year a new series of public service advertisements (PSAs) were launched as part of the Ready Kids campaign. The TV, radio, outdoor, print and digital PSAs take a humorous approach to emphasize the importance for parents to involve their children in the preparedness process. Through these PSAs, families are provided preparedness conversation starters including: who to call as your out-of-state emergency contact, where to meet if everyone is separated, and what to pack as part of your emergency supply kit. The PSAs direct to the redesigned Ready Kids website where parents can find the resources they need to make preparedness a family year-round family activity. (View PSAs on FEMA’s YouTube Channel: Seat of Your Pants & Not Sharing)
Social Media: Follow Ready online www.twitter.com/readygov, www.facebook.com/readygov, and www.youtube.com/fema. Learn more about the Ready Campaign at www.ready.gov & Citizens Corps at www.citizenscorps.gov.